The Top 5 Ways To Become A CRE Power Broker

Ways To Become A CRE Power Broker

The Top 5 Ways To Become A CRE Power Broker

Welcome to commercial real estate; where the sky is the limit and big dreams can become reality. This industry isn’t for the weak or light-hearted, but those who are passionate, persistent, and ambitious can become the best of the best. Here are the top five ways to become a power broker, and how our commercial real estate software can help get you there:

Communication Is Key

You never know when you’re going to meet your next client, so being prepared to talk to anyone is important. Have a quick “elevator speech” ready to roll off the tip of your tongue so you can tell someone about what you do and how it can benefit them.

A big part of most commercial real estate brokers day is making cold calls and following up with prospects. Be conscious about when you are making these calls so you can try to reach people at the best time. Strive to create a consistent schedule where you make your cold calls in the mid-afternoon when you have the best chance of reaching people. Avoid calling prospects in the late evenings or on the weekends unless that person has specifically asked you to call them during non-business hours.

Keep in contact with all of your prospects and past clients so you stay on the top of their mind. You may leave voicemails and not receive a call back, or you may send emails that don’t get a response, but don’t be discouraged! When a potential client is in need of your services they will think of you if you follow up with them in timely intervals.

Value Your Clients

Remember that you work for your clients, and it is your job to have their best interest in mind. While commercial real estate involves property deals, you are working with the people involved. Show your clients that they are valuable to you – not just another transaction. Talk to them genuinely, smile, make eye contact, ask them about their interests, and get to know them. People want to work with people that they like, so make sure you always strive to make your clients feel important.

Even when you’re not currently working on a deal, be on the look out for properties that suit past clients needs. If you work with an investor who always purchases a specific property type in a specific area of town, reach out to that person as soon as something is available that he/she may be interested in. Even if they’re not looking to buy at that time, they will be happy to know that you were thinking of them.

Be Involved

Attend networking events. Go to conferences. Attend your office quarterly meeting. If you want to be a top commercial real estate broker, you need to make an effort to be social. It can be tempting to always be “too busy” with your work for these things but being involved with other people in your office and within the community are important. This industry is all about relationships and connections and some of the best brokers are those who are actively involved in everything that they can be.

Can you mentor a new Associate or let a college student “shadow” you for a week to learn more about the industry? Can you be a speaker at a local networking event? Are you willing to share tips at your next office meeting? Think of ways that you can be involved in the industry and how you can be generous with your knowledge and time. A little bit goes a long way.

Build Your Personal Brand

Are you known as the local expert in your specialization in your city? Are you experienced, reliable, trustworthy, and genuine? Building your personal brand takes time but is extremely valuable in the growth of your business. Your brand will help you stand out from competitors and will give potential clients an idea of what to expect if they were to work with you. Your brand should be a reflection of you and who your ideal clients are.

Great brands aren’t built overnight, but with consistency and precise execution of your brand strategy, you will continue to grow and be sought out. Learn more about building your personal brand here.


Every commercial real estate professional should be using a CRM in their day to day workflow. Many top power brokers start and end their day with a commercial real estate software, like ClientLook. With ClientLook you can get more organized, save time, boost your productivity, and access all of your data anytime, anywhere. Use our exclusive Virtual Assistant team to handle your data entry so you can focus on revenue generating tasks. Rely on our iPhone app to access contacts, properties, and deal information no matter where you are. Set tasks for yourself so you know what the top priorities are each day and impress your clients by giving them access to all of their important property and deal information with our client collaboration features.

ClientLook is the only all-in-one CRM built specifically for the commercial real estate industry and is loved by some of the industries top brokers. Schedule a demo today and be on your way to becoming one of the next CRE power brokers.

About the Author

Chelsy Cardin

Chelsy Cardin - Director of Marketing, ClientLook, Ltd.

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