Summer 2020: Tips For CRE Brokers
Welcome to Summer 2020! This summer is unlike any other in the past. Due to COVID-19, the world is operating at a different pace. Don’t let the unprecedented circumstances slow down your commercial real estate business. Instead, use these tips for CRE brokers to make the most of the summer months. From updating your commercial real estate software, to focusing on your marketing efforts, to embracing personal development; what you do now can have a huge impact on your future goals.
Evaluate Your Marketing Strategy
Whether your CRE business is busy this summer, or you’re experiencing a slow down, now is the perfect time to evaluate your marketing strategy. How are you currently marketing your commercial real estate business? Are you happy with the results of your marketing efforts, or do you think it’s time for a change? Staying active on social media is important during this time. With less face to face interaction, you still want to stay on the top of your customers minds. You can also create a monthly newsletter, update your website, or start writing a blog. If you’re already doing all of these things, take some time to look over the results of your efforts to find the areas that you can improve.
Embrace Personal Development
How often do you focus on your personal development? Many of the top industry professionals say they spend quiet time reading a non-fictional book every day. Others listen to business podcasts or attend development conferences (which are now being hosted virtually). As you continue to advance in your business, there is always something new to learn. From sales and marketing strategies, to leadership principles and team building tips, there is always a topic that you can dive into to further develop your skillset. Making your health a top priority can have a positive impact on your business as well. Try to reduce your stress by exercising each day, getting enough sleep, and fueling your body with healthy foods.
Update Your CRM
Your commercial real estate CRM is only as useful as the information you put into it. Keeping your database up to date can be your secret weapon in this industry! If you haven’t been updating your CRM on a daily basis, use the summer to make sure that your contacts, properties, deals, and tasks are up to date. If you’re a ClientLook subscriber, reach out to our Virtual Assistant team to help you with this. The VA can help you save hours of time, so you can focus your attention on other priority tasks.
Relax and Unwind
Resist the urge to work all the time, and instead give yourself a break. Step away from your computer (and phone) to allow yourself time to relax. Try to get away for a weekend road trip, or just spend a day at home without technology. Go for a walk, play with your kids, and find something new to experience (even if it’s just a new coffee shop or local cafe). Working too much can cause burnout that will lead to lower productivity. Taking time off to unwind allows you to come back to work feeling energetic and recharged.
ClientLook is the only all-in-one CRM software built for the commercial real estate industry. If you’re not a current subscriber, schedule a demo today to see how we can help you take your CRE business to the next level.
Already a ClientLook subscriber? Request a free Success Audit to make sure you’re getting the most out of our features.