Stand Out From The Crowd: How To Differentiate Yourself
In a saturated commercial real estate market, you need to stand out from the crowd and differentiate yourself from your local competitors. While experience, market knowledge, and customer relationships are definitely important in growing your business, let’s talk about how you can rise above and be a sought after broker for your specialization with these tips:
In a business that’s all about relationships, being approachable is the first step to building new connections with potential clients, vendors, and co-workers. As a service-based professional, think about how you portray yourself. Do you make an effort to smile and say hello to people? Are you generally in an upbeat and happy mood? Be conscious of your body language and make sure you portray a welcoming and approachable vibe. This is an area that you have full control over, and can open many doors with the right connections. You never know, the person you’re making small talk with could be your next big client.
Let’s be honest here; when you look around your office or at the commercial real estate brokers in your city, does everyone seem to look the same, act the same, and generally be doing things in the same way? While there are professional standards in the industry that are followed, it’s important to find a unique way to set yourself apart. Sit down and think about the strengths that you bring to the table, what makes you memorable, and how you’re different than your competitors. Every broker has a unique skill set, so use your skills and positive assets to your advantage. Above all, be genuine, be yourself, and focus on being the best version of “you” that you can be.
I’m sure you’re awesome at marketing your property listings, but have you thought about marketing yourself? In this post we talked about tips for developing your personal brand. By creating your own personal brand, you give potential clients an idea of who you are and why they should work with you. Remember that people do business with people they like and trust, so marketing yourself is the perfect way to let your experience, knowledge, and unique personality shine through.
Make an effort to attend networking events, trade shows, and conferences. Not only will you stay on top of the current industry trends, but you will get to make new connections and get yourself out there. You may be great at what you do, but if someone doesn’t know who you are, they can’t hire you. This is true for any profession; you have to be known in order to get the client. If you’re looking for the top commercial real estate conferences to attend this year, check out this post.
How you market yourself and your properties has definitely changed over the past few years. More than ever before, technology plays a key role in our day to day lives and it also give you the perfect platform for you to connect with potential clients. Take advantage of social media to share your market knowledge and expertise. Not only can you share your listings, but also local market news, client reviews, and links to your own website and blog. Having a blog can be one of the best ways to be found online and gives you a platform to shine. If you don’t have a blog yet, check out this great post about why every commercial real estate professional should be blogging. The combination of social media and blogging is a low-cost way to reach a wide audience, connect with others in the industry, and stand out in a professional way.
Go Above and Beyond
Always make an effort to under promise and over deliver. Exceed your clients expectations. Always have your clients best interest in mind. Be a team player. Show that you care about their concerns. Ask the right questions. This might seem like basic advice, but this type of customer service is highly valued and is not so common anymore. Positive word of mouth and referrals can bring you a large amount of work if you continually make an effort to go above and beyond. Show that you are an expert in your specialty, you’re genuine and trustworthy, and that you are ready to be productive and you will be standing out from the crowd in no time.
Win more assignments and impress your clients with ClientLook’s fully integrated collaborative war room feature, or send a traditional report with just a few clicks of the mouse. See how ClientLook CRM can transform your commercial real estate business with our risk-free 21 day trail. Want to see ClientLook in action? Schedule a complimentary demo and let us show you how you can differentiate yourself by offering a whole new level of service to your clients.