Overcome The Summer Slow Down With These Tips

Commercial Real Estate Summer Tips

Overcome The Summer Slow Down With These Tips

Summer is in full swing now and many commercial real estate professionals say the summer months are their slowest time of the year. With clients traveling, kids out of school, and the beautiful weather outside it can be tempting to slow down a bit. While it’s important to have a good work/life balance, you can use the slower summer months to your advantage with these tips:

Set Your Fall and Winter Goals

Keep your eye on the prize! What goals are you hoping to accomplish by the end of the year? Whether it’s a financial goal, a certain amount of closed transactions, or gaining a set number of new clients, now is the time to focus on those goals and make your game plan. I like to set ambitious goals that really push me, but keep those ambitious goals within a realistic reach. It may help to break your goals down into smaller milestones, such as accomplishing a certain amount each month until you reach your final end goals. Take advantage of the summer months to be as productive as you can.

Keep Your Standard Office Hours

Your office may seem a bit more quiet than usual over the summer, but coming in late or leaving early may result in missed opportunities for you. It’s best to stick to your normal daily and weekly routine that includes prospecting for new clients, working on your existing deals, and effectively marketing your existing listings. Keep in mind that prospects and clients may take a bit longer to reply to you during the summer months, but even when people are on vacation they still tend to check their emails at least once per day. Since many other commercial real estate agents may decrease their prospecting efforts, you will stand out from the crowd if you continue on.

Go On Vacation

I’m sure you work really hard and deserve a nice vacation…so go! Enjoy the beach, have some fun experiences, and come back nice and refreshed. It’s easy to get burnt out, so a nice vacation can help you reset and get focused again. In the long run, people who take vacations are usually more productive when they’re in their office. If you do go on vacation, I highly suggest that you check and reply to your emails at least once per day (you don’t want to miss out on a new client or a deal proposal). It’s also good practice to communicate with your team so they know how to reach you if needed. You may also want to have a quick chat with your clients to see what their summer vacation plans are so you know how to reach them when an offer comes through.

Update Your CRM

The summer months are the perfect time to make sure that your CRM is up to date; does your database have all of your contacts, deals, and property information included? If not, feel free to utilize our exclusive Virtual Assistant team to help you with your ClientLook data entry and administrative tasks. Now is also a great time to focus on your marketing efforts. Set up your social media accounts, start your own blog, and fine tune your property marketing and email newsletters.

At ClientLook, our team is standing by to help you! Whether you would like to request a complimentary demo to see our CRM in action, try it out yourself with a 21 day trial, or contact our support team to make sure you’re using our commercial real estate software to your full advantage, now is the perfect time!

With these tips you’re sure to overcome the summer slow down and keep your momentum going into the Fall and Winter months!

About the Author

Chelsy Cardin

Chelsy Cardin - Director of Marketing, ClientLook, Ltd.

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