iOS vs. Android: Which Is The Better Platform?

ClientLook CRM Mobile Apps

iOS vs. Android: Which Is The Better Platform?

If you’re in the market for a new smartphone you will most likely be looking at a phone running Google’s Android OS or Apple’s iOS mobile operating systems. Which is better? Realistically both systems have their strengths and weaknesses. These two platforms account for more than 99 percent of all new smartphones according to IDC. Microsoft seems to be conceding with the Windows phone and BlackBerry has moved to Android devices, which leaves you with not many options worth considering.

The good news is that these platforms have much more in common than you might expect. There are however, some important things you should consider which can help you decide which will be best for you and your commercial real estate business. Below are a few of these points.

Ease of Use

Many people love to say the iPhone just works. It is true, the iPhone is easy to use but so are most Android phones. Realistically, if you can use one then you can probably use the other without much trouble.

A decade or so ago, when the iPhone first appeared and Windows and Nokia phones were the competition, the iPhone was considerably easier but that was about 10 years ago. Today, there really is not a lot that differentiates them when it comes to ease of use.

Android smartphones do give you more control over your system and its applications which has helped Android build user loyalty.


This is approximately how many apps you will find in the Apple App Store and the Google Play Store:

  • iOS apps: 2.2 million
  • Android apps: 3.5 million

Realistically the sheer numbers of available apps aren’t the best metric because you will most likely only use a small handful of apps and many of them are available on both platforms. For developers, historically iOS has proven to be more profitable, so new apps have a tendency to appear there first. That is however changing as Android’s market share continues to grow.

Android’s ‘Play Store’ still has a higher percentage of free apps than Apple’s ‘App Store’, but many of the best business and personal apps are still developed on iOS first and then for Android. In some cases, they never make it to Android.

Determine what apps you plan to use and make sure they are available on the platform you are leaning towards. Keep in mind that ClientLook commercial real estate CRM has an iPhone app and an Android app, so your bases are covered there!


Apple has historically been the most expensive in terms of pricing, and the new iPhone Xs (released September, 2018) took things to a whole new level with a starting price of $1,000. Previous versions of the iPhone continue to be available at discounted rates. It appears that you get what you pay for though as the latest models boast upgraded hardware, storage and display that lead the industry.

Nothing competes with Android in terms of variety and cost since there are phones to fit almost any budget. For example, Google’s Pixel 2 and Samsung’s Galaxy Note cost about as much the iPhone X. On the other end of the spectrum there is a huge selection of low-cost phones from different manufacturers that have the operating system optimized to run on the lower end phones. That coupled with Android’s selection of free apps makes Android a better (and sometimes only) option for the budget-conscious mobile phone buyer.

Battery Life and Charging

The battery life is an important factor for most smartphone users. It’s difficult to compare the two platforms because every Android phone is different. The iPhone has been optimized to get the most out of the battery, but you can also buy an Android with a much larger battery that will last longer than the iPhone.

Both the iPhone and Android devices allow you to see your battery usage, and both also offer power saving modes that will extend your battery life by limiting performance, connectivity, and other power-draining features. However, the ability to customize the power saving mode is typically easier on the Android.

Android phones used to have an advantage when it came to charging because many Android phones offered fast charging and wireless charging capabilities. However, Apple’s iPhone latest models now offer fast and wireless charging capabilities as well. However, you do have to purchase a separate wireless charging adapter.

There really is no right or wrong answer when deciding between iOS verses Android. It’s all about finding the phone and operating system that will work best for your needs. Visit your local wireless carrier to get some hands-on experience with the various units. It’s also worth ensuring that your favorite apps are available on whatever platform you choose.

You can use ClientLook’s top-rated mobile apps to take your commercial real estate business on the road. Simply download the iPhone app or Android app here. Not a ClientLook subscriber? See how our software can take your business to the next level by scheduling an overview or signup for a free trial.

About the Author

Keith Rudnick

Keith Rudnick - Professional Services Manager, ClientLook, Ltd.

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