How To Use Instagram To Market Your CRE Business
When it comes to marketing your commercial real estate business, social media should be included in your strategy. While Facebook, Twitter, and LinkedIn have been the top three platforms that most CRE professionals have been using, Instagram is seeing a huge increase of CRE users. Take advantage of this trend that looks like it’s here to stay with these tips on how to use Instagram to market your CRE business:
Quality Is Key
Instagram is a visual social media platform, meaning each of your posts will include a photo and a text caption. Since the photo is the first thing that people will see, it should be high-quality and visually appealing. The photo must catch the viewers attention in order for them to stop scrolling and read the caption, or engage with the post. Don’t just share property photos; your followers want to connect with you so it’s important to share photos of yourself and your team as well.
Focus On Consistency
Visual consistency, content consistency, and posting consistency are crucial on Instagram. When a follower scrolls through your profile, the images should visually be consistent in color. Use the same filter, or edit your photos in a similar way so your posts visually flow together. Content consistency lets the viewers know what type of content they can expect to see from you if they follow your account. As a commercial real estate broker, you should be posting about your available properties, success stories and closed transactions, local market news, and information about yourself and the services you offer. Lastly, it’s best to post once a day on Instagram. When you’re posting on a consistent schedule, your followers get used to seeing your content and your name will stay on the top of their mind. Posting consistently also helps to boost your overall engagement.
When it comes to social media, it’s important to be social. I understand that you’re busy, but please resist the urge to post something and run. Schedule a few minutes into your day to like posts from people you follow, comment on other peoples posts, and share content that your followers would find valuable or entertaining. It’s also a best practice to reply comments on your posts, as well as respond to DM’s (direct messages).
Instagram has several built in features that help you reach a wider audience. The first one is hashtags. You can include up to 30 hashtags on each post. Some marketing experts suggest using all 30, but I personally suggest simply including as many hashtags that are relevant to your post. Hashtags help people find your posts when they are not already following you, simply by searching for a specific hashtag. For example, you can include #commercialrealestate, #CRE, #industrialproperty, #CREbroker, #forleaseinseattle, #availableproperty, etc. In addition to hashtags, Instagram’s geotagging feature is also a great way to reach more people. By tagging your location, whether it’s the city and state or a specific address, people will be able to find you when they’re looking at the same geotag.
Since Instagram stories only stay active for 24 hours, it’s a great place for you to share more casual “in the moment” posts. Stories are a great place for you to share “a day in the life” or behind the scenes photos and videos of your life as a commercial real estate broker. While the stories will automatically disappear after 24 hours, keep in mind that you can use the stories to create highlights that will stay at the top of your profile page until you choose to delete them.
Using Instagram to market your CRE business doesn’t have to be hard or time consuming, and it goes hand in hand with your current marketing strategy. If you’re not a current ClientLook subscriber, schedule a demo today to see how our commercial CRM can help you marketing efforts.
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