How To Stand Out In The Commercial Real Estate Industry
Whether you are new to the commercial real estate industry or a seasoned professional, it’s important to differentiate yourself from your competition. Most markets are saturated with CRE brokers, but there will always be the top dogs that rise above the rest. Combine our commercial real estate software with these tips and you will surely stand out in your market.
Find Your Secret Sauce
What makes you different than all of the other commercial real estate brokers in your area? You need to find your “secret sauce” that will set you apart from your competition and make clients want to work with you. What makes you unique? What different skills, experience, or education do you bring to the table that other people don’t have?
Don’t try to be like everyone else in the industry – find a way to stand out and be memorable. (Related post: Stand Out From The Crowd: How To Differentiate Yourself)
Practice Transparent Communication
Trust and honesty are two major factors that people consider when they are deciding who they want to work with. Your clients, colleagues, and other vendors you work with need to trust you at all times. They need to know with 100% certainty that you are being honest; even if the truth isn’t in their favor. Your clients’ needs should be your number one priority – so communicate with them in a transparent manner. Your honesty will go a long way and will likely bring back repeat clients and word of mouth referrals. On the flip side, if you are dishonest or fail to look out for your client’s best interest, the negative news will travel quickly. What do you want people saying about you?
Be A Problem Solver
Your job as a commercial real estate broker is to be a problem solver. Sometimes that requires that you think outside the box to present unique solutions for your clients. While it’s necessary that you are an expert in your specialty and your market, those two traits can only get you so far. Really strive to fully understand your clients wants and needs and make it your goal to find the solution they’re wanting.
Your personal brand is important in this industry. How do you want people to perceive you? How do you want to be remembered? Your personal brand should be highlighted on your website, blog, social media pages, and in your direct marketing campaigns. Your brand is more than just a logo and color palette – it’s also your tone of voice, your personality, and the types of things you choose to share with the world. Do you market yourself as a confident expert? Do you strive to always have a positive outlook on things? Do you focus on how you make people around you feel (comfortable verses nervous, for example)? (Related post: Five Tips For Developing Your Personal Brand)
Have The Answers To Their Questions
Staying organized is essential as a commercial real estate broker, so it’s important to have the right process in place. Using a CRM designed specifically for the CRE industry will help you efficiently organize all of your contacts, properties, deals, and so much more! Every time you talk to someone, you should make a note about what you spoke about so you can quickly recall your last conversation with that person. When you talk to a lot of people, and work on several deals, it’s easy to get the details mixed up. That’s why keeping all of your data – and notes – in a CRM is the key to keeping your business organized. Not only will this help you save time, but you will also impress your clients with your “secret weapon” for remembering all of the details. It’s a win-win.
If you’re not a ClientLook CRM subscriber, schedule a demo today to see how we can help you stand out from the crowd. Our platform was specifically designed for the commercial real estate industry, so we know exactly what you need to organize and transform your business. Let us show you how easy it can be.