How To Market Your Commercial Real Estate Business
There are so many ways to market your CRE business. Some brokers excel at marketing and self-promotion, and others struggle with knowing where to begin. While some of these marketing strategies may not come naturally to you, they are easy to learn. The key to a successful marketing strategy is being consistent and fluid with your approach. Use these tips to learn how to market your commercial real estate business effectively:
Website and Blog
First, a website for your company is essential. Your clients and potential clients will expect you to have a professional website, so don’t put this off. In addition to having a website, you’ll want to keep it updated on a regular basis. Be sure to include information about the company, you and your team, your specialty and services, as well as contact information. It’s also a good idea to include your current commercial real estate listings and information about your local market. In addition to your website, having a blog is a great way to share your expertise and drive traffic to your website. A blog is the perfect place to provide helpful tips and resources that your clients would find valuable. Share your blog posts on your social media pages and in your email newsletters to lead viewers back to your website.
Love it or hate it, social media is here to stay. Your current and potential clients are using social media, so it’s a great way to connect with them and reach a wider audience. When it comes to social media marketing strategies, the most important thing is posting consistently. Aim to post once a day – Monday through Friday – if possible. For CRE professionals, Facebook and LinkedIn are the top two social platforms that you should use to market your commercial real estate business. If you’re up for more, you can also benefit from Instagram and Twitter if you have the time to post consistency and engage with your followers. Give your followers a behind the scenes look at your job, show them your current property listings, provide valuable tips about the industry, and share local resources.
Having your own email database is a great way to market your commercial real estate business. While I am a firm believer in the power of social media, I also realize that the algorithms can make it difficult to get in front of all of your followers. That’s why email marketing is so important! With email marketing, you are in control of the content and how frequently you reach out to your database. Many CRE professionals are seeing great success with a monthly marketing newsletter, while others prefer to send more frequent personal emails. If you’re a ClientLook CRM subscriber, you can take advantage of our great Mailchimp Integration to streamline your email marketing efforts and get valuable analytics to learn more about your contacts.
Conferences and Trade Shows
Attending industry conferences and trade shows is a great way to network and market yourself, while learning at the same time. Conferences offer a unique environment where you truly get out of the conference what you put into it. Be sure to review the schedule ahead of time, so you can make the best use of your time. Attend classes that are relevant to your speciality that will teach you new tricks and techniques – and then actually implement those new techniques after the conference. In addition to the learning opportunities, networking is a great way to market yourself during conferences. Take the time to speak one on one with new contacts, and then follow up with them after the conference to stay connected.
Your CRM Database
A commercial real estate CRM goes hand in hand with your marketing efforts. Keep track of your contacts, deals, listings, and tasks all in one location to boost your productivity! As a ClientLook subscriber, you get access to our team of Virtual Assistants who can save you hours of time each week! Take a photo of a business card and ask the VA to add the new contact to your database. They can also schedule a task for you to follow up. An updated CRM is your secret weapon in staying on top of your commercial real estate marketing strategy. If you’re not a ClientLook subscriber, schedule a demo today.
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