How To Boost Your CRE Business During Uncertain Times
Let’s face it; we’re facing unprecedented times due to COVID-19. While most commercial real estate professionals are working from home and have modified most aspects of their day-to-day business routine, it’s important to focus on the new opportunities and pivot your approach. Use these tips to boost your CRE business during uncertain times:
Modify Your Goals
Most successful commercial real estate brokers set goals for themselves at the beginning of the year. This may be a financial goal related to your desired income, or it could be a goal focused on the total number of transactions you were hoping to close in 2020. Whatever goals you set for yourself on January 1, 2020 might need to be modified – and that’s perfectly ok. While most businesses have slowed down over the past couple months, they will inevitably pick back up again. Don’t get discouraged if you had a slow month or two. Instead, modify your goals and make a plan to finish the year strong.
Stick To A Schedule
It seems as if the regular 9am to 5pm corporate schedule has gone out the window lately. With almost everyone working from home, it’s easy to get distracted and off-track. Instead, stick to a consistent schedule. It doesn’t have to be the same hours that you used to work, but it should be consistent from day to day. Many CRE brokers prefer to wake up early and dedicate the first few hours of the day to their priority items. Others like to make calls in the late afternoon since they find that it’s easier to reach people at that time. If you do your best work in the evenings after your kids go to bed, block out a couple hours of time then to sit down and focus. Evaluate your current life situation, and plan your schedule accordingly.
Focus On Yourself
If you’re feeling overwhelmed, anxious, or stressed about everything – you’re not alone. We’re in uncharted territory so these feelings are completely normal. Take some time to focus on yourself and do things that you enjoy. Workout, go for a walk with your spouse, read a good book, or call a friend to chat. Maybe you can even take a drive to experience a change of scenery and clear your head. Your family, friends, and clients need you to be the best you can be, but in order to effectively help others you have to help yourself first. Fuel your body with nutritious food, get outside everyday, and take time to relax and focus on yourself each day.
Update Your CRM
While it’s best to keep your commercial real estate CRM updated on a daily basis, I understand that sometimes that doesn’t happen. Now is the perfect time to make sure your CRM is up to date and filled with accurate information. Add – or update – contacts, properties, and deals. Schedule follow-up tasks for yourself so you don’t forget to follow up with clients at specified times. Get your email marketing up and running. If you’re a ClientLook subscriber, our team of back office assistants are here to help you with all this. We make the process easy so you can focus on taking your CRE business to the next level.
During these times, it’s important to look for new opportunities. How can you better service your clients? How can you pivot your business to better accommodate the changing needs of the market? Stay focused on the big picture and you will be able to boost your business – even during uncertain times.
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