How CRE Professionals Can Boost Their Visibility On LinkedIn
Social media is a great way to market your commercial real estate business. While all platforms offer something unique, LinkedIn is the leading social network for business professionals. With over 675 million monthly users on LinkedIn, you can effectively market your business and reach new prospects. Learn how CRE professionals can boost their visibility on LinkedIn with these tips:
Complete Your LinkedIn Profile
Your profile is like an online resume and it’s your chance to make a great impression. Include a catchy headline that summarizes what you specialize in. Who do you help and how do you help them? This instantly tells potential connections why they should connect with you. Your profile should also include a professional headshot photo, your relevant work experience, your education, and your skills. Your experience doesn’t need to be listed like a professional resume. Instead, showcase how your experience can be beneficial for new followers. Include your expertise, but also include how you can be of value to your new connections.
On other social media platforms, the number of followers you have is simply a vanity measurement. However, on LinkedIn the number of connections you have plays a more important role. The more connections you have, the more people can find you because you would then be 2nd or 3rd degree connections. Your profile and posts are shown, or recommended, to people who are secondary connections with you. It’s important to connect with people you know. If you attend a networking event and receive several new business cards, make it a priority to connect with each person on LinkedIn the next day and save their contact information in your commercial real estate CRM. Following up with new connections on LinkedIn is a great way to build new business relationships.
Share Relevant Content
If you write blog posts on a consistent basis, LinkedIn is the perfect place to share them. By sharing your blog posts with your followers, you’ll get a steady stream of traffic to your website. For your posts to stand out and receive engagement from your followers, make sure they are professional in nature and relate to the commercial real estate industry. Include an eye-catching photo, a compelling headline, and relevant hashtags so people can find your post. It’s also good to include a call to action to prompt viewers to click on the link or leave a comment to boost engagement.
Remember that LinkedIn is a professional social media platform that is used for sharing industry related posts. Your posts should include content that is relevant to your expertise as a commercial real estate professional. Share market news, industry tips, and career advice. This is not the platform to talk about politics, religion, or other controversial topics so keep those posts off your LinkedIn profile. Your content should entertain, engage, and inform your followers in some way. If you share content that is helpful and valuable, it will help you boost your visibility and build your reputation as a CRE leader.
LinkedIn groups are highly specific and include a niche audience. Whether you’re looking to connect with other commercial real estate professionals or connect with business professionals in your city, there’s a group for it. Being a part of a group requires approval, so you’ll need to make sure your profile is set up before you request to join. Keep in mind that you can be removed from a group at any time, so don’t post spam or self-promotion. Instead, focus on ways that you can contribute to the group. Post valuable content that would appeal to that specific audience, and comment on posts where you can provide guidance and expertise.
Here are a few commercial real estate groups that are great to start with:
- Commercial Real Estate Referral Network
- NAIOP, the Commercial Real Estate Development Association
- Urban Land Institute (ULI)
- Building Owners and Managers Association (BOMA)
- International Council of Shopping Centers (ICSC)
- Technology for Commercial Real Estate
If you haven’t started using LinkedIn to boost your CRE business, now is a great time to get started. You can build a strong LinkedIn presence to highlight your areas of expertise, build trust, and position yourself as a leader in the industry. Keep track of all your contacts in our commercial real estate CRM software. Schedule a demo today to see how our CRM can work seamlessly with your marketing efforts.
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