Five Ways To Market Your Commercial Real Estate Business

Market Your Commercial Real Estate Business

Five Ways To Market Your Commercial Real Estate Business

In today’s unbelievably competitive market there’s no shortage of potential ways to market yourself and your commercial real estate business, but finding the right strategy is not an easy feat. Getting in front of the right customers is becoming increasingly difficult online and off-line. Successful marketing strategies take time, they don’t happen overnight, and you will typically need to involve a variety of strategies to reach a wider audience. Here are some marketing strategies that should be part of your marketing practices:

Email Marketing

Empower your email marketing – and save time – by using drip marketing emails. Drip marketing emails are pre-written messages that get sent automatically to your leads at a pre-determined time that you schedule. Using MailChimp is a great way to accomplish this. MailChimp is the world’s largest email marketing automation platform, and is a built-in integration with our commercial real estate software. It’s like a second brain that helps millions of customers find their audience, engage their customers, and build their brand.

Online Listings

Solidify your listings with a solid online strategy. In today’s market one of the first places a buyer or tenant will go is to their online MLS (Multiple Listings Service). Make sure you have accurate data with a good eye-catching picture on sites like LoopNet. LoopNet has more traffic, listings, and geographic coverage than any other commercial real estate marketplace.

Marketing Materials

Utilize a brochure and postcard company to create professional marketing materials that will stand out. Companies like Buildout create awesome custom marketing pieces for commercial real estate properties. If you’re a ClientLook subscriber, there’s no need to duplicate your data entry since our platform integrates seamlessly with Buildout.

Social Media

With millions of users on social media daily, you would be doing yourself a disservice to not utilize them. Sites like Twitter, LinkedIn, Facebook and even Instagram can have a huge impact on how often your phone rings. Sites like these are proving to be a useful marketing tool for commercial real estate agents. What started out as networking tools has turned into a marketing opportunity and a necessary part of the social strategy mix for all commercial real estate professionals.

Utilize A CRM

Leverage your CRM (Client Relationship Manager) to help you build relationships and simplify your activities. Programs like ClientLook help you build relationships faster with instant access to critical contact and calendar information anywhere you need it. Automatically attach emails to contacts, and enjoy access to your database of properties, listings and deals.

Make your marketing efforts even easier with the only all-in-one CRM built specifically for the commercial real estate industry. Want to learn more? Contact us today to schedule a demo to see how our CRM can help you save time, increase productivity, and make more money in your commercial real estate business.

About the Author

Keith Rudnick

Keith Rudnick - Professional Services Manager, ClientLook, Ltd.

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