5 Tips for Adding More Contacts to Your CRM
Sales success in commercial real estate is often a numbers game, and in order to be successful, you’re going to need to expand your network and meet new people. Adding a CRM to your business will help you be efficient and work more effectively, but you must put in the time to meet new clients in the industry.
Here are some ways that you can help your network grow now:
1. Do Some Old-Fashioned Networking
Even though we’re a generation of professionals who utilize technology to help enhance our communication capabilities, real-life networking still plays an important role in business. Take the time to visit some CRE-related conferences and seminars in the area. Stop by trade shows, networking events, and meetups that let you talk to people face-to-face and exchange business cards. Once you get back to the office, put all of your new contacts into your CRM! Better yet, send those cards to the ClientLook virtual assistant team and delegate all that data entry.
2. Establish a Digital Presence
Blogs are an excellent way to market yourself and connect with new people. Start a blog covering anything that interests you in the commercial real estate industry. Take some time to think about the industry-related things that you have to offer, like services and information that people are dying to know. By posting a steady stream of informative and meaningful content, you’ll be able to attract a number of people interested in your business. Once you have an idea of what information you want to write about, set up a monthly newsletter helping people further themselves in the industry.
3. Get Referrals and Recommendations
Once you establish a relationship with a client, take that moment to expand your network. Ask if they have anyone in their network who needs your CRE-related services. Try and get your clients to spread your reputation by word-of-mouth. By making them your brand ambassadors, you’ll be able to get in touch with a number of people that are interested in what you have to offer.
4. Do Follow-Ups
Make sure that you follow up with everyone that you add to your network. At this stage in your business, you should really be using a CRM to help you maximize your productivity. If you’re working without one, find one that’s been designed for commercial real estate. Add all of your new contacts to it and make a note to send meaningful and personalized follow-up emails, and then start a pipeline. Keep all of your new contacts in the loop by promoting your goods and services.
5. Contribute as a Guest Blogger
Once you’ve been networking long enough, you’re certain to have come across some industry professionals who have built a reputation as knowledgeable commercial real estate bloggers. Get in touch with these people and offer to write a few guest posts on their blog. This way, your name and email is attached to a post that is targeted to a large network of people interested in real estate, and will probably reach out to you for questions or networking opportunities.
Build Yourself a Large Network
Creating a sizable database is going to take time and effort. While it’s hard work, expanding your influence list isn’t impossible. Once you have a network of interested people, then let ClientLook help you manage contacts and build relationships.